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    It's all about P.L.A.C.E. making

    SEA It's all about P.L.A.C.E. making

    A fast changing digital landscape in South East Asia has disrupted traditional retailing in the face of a budding e-commerce market, transforming the way consumers shop. Consumers do not view online and offline shopping the way businesses see them. Rather, convenience, choice, value, and experience remain the key deciding factors for where and how they shop. An omni-channel strategy is thus crucial in helping retailers stay relevant as the boundaries between the physical and digital become increasingly blurred for consumers.

    The onus of ensuring that stores in shopping centres remain an important and relevant touch point for consumers should not, however, lie solely with retailers. Landlords and asset managers need to evolve to cater to the changing preferences of retailers and consumers amid stiff competition, factoring P.L.A.C.E. in the innovation strategy.

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    Contacts


    Desmond Sim
    Head of Research
    Singapore & South East Asia
    +65 6326 1638
    Email

    Letty Lee
    Director
    Singapore
    +65 6326 1230
    Email

    Eunice Khoo
    Assistant Manager
    CBRE Research
    +65 6326 1261
    Email

    Jariya Thumtrongkitkul
    Associate Director
    Thailand
    +66 2 119 2799
    Email

    Victor Fong
    Intern
    CBRE Research

    Hang Vu
    Senior Manager
    Vietnam
    +84 8 3824 6125
    Email

    Danny Yeo
    Deputy Managing Director
    Malaysia
    +60 03 2616 8800
    Email

    It's all about P.L.A.C.E. making

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