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    Leasing Asian Supertalls: Strategies for Success

    Asia Pacific Major Report | September 2014

    This second report in CBRE Researc?h Asia Pacific’s series on supertall buildings focuses on the leasing of supertalls and specifically why anchor tenants are so fundamental to establishing the credibility of a new supertall building; providing momentum to the leasing process; kickstarting rents and ultimately ensuring the long term success of the project The report identifies and recommends best practice branding, marketing, leasing and rental strategies for landlords of supertall buildings. It also presents a number of case studies discussing the myriad factors that have contributed towards the varying degrees of success – and, in some cases, failure – of supertall office buildings in Asia over the past ten years.?


    Contacts


    Henry Chin, Ph.D.
    Head of Asia Pacific Research
    +852 2820 8160
    Email
      Cynthia Chan
    Senior Analyst, Asia Pacific
    +852 2820 2839
    Email

    Jonathan Hills
    Director, Asia Pacific
    +852 2820 2881
    Email
             
    Andy To
    Executive Director
    Asset Services, China
    +86 21 5047 1171
    Email
           

    Infographic



    Leasing Asian Supertalls: Strategies for Success

    亞洲超高層寫字樓: 成功的租賃策略

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