• redirect pin user minus plus fax mobile-phone office-phone data envelope globe outlook retail close line-arrow-down solid-triangle-down facebook globe2 google hamburger line-arrow-left solid-triangle-left linkedin wechat play-btn line-arrow-right arrow-right solid-triangle-right search twitter line-arrow-up solid-triangle-up calendar globe-americas globe-apac globe-emea external-link music picture paper pictures play gallery download rss-feed vcard account-loading collection external-link2 internal-link share-link icon-close2

    APAC Consumer Survey 2014: South Korea

    Korea Major Report | February 2015

    The survey found that South Korean consumers are extremely tech savvy and well connected to the internet.

    95% of respondents have a smartphone and 87% have a desktop computer. Tablets have already managed to penetrate 41% of households, a figure that is well on its way to reach the percentage of households with laptops (80%). South Korean consumers are mostly very well versed in utilizing the internet and social media to stay informed of new retailer openings and the latest promotions.


    Justin Kim
    Head of Research
    +822 2170 5855
      Insub Park
    Senior Researcher
    +822 2170 6118
      Lenny Cho
    Head of Retail Services
    +822 2170 5886
    Email?? ?

    APAC Consumer Survey 2014: South Korea

    APAC Consumer Survey 2014